Google My Business for Accountants

CPE Credit: 2 hours
 

The course provides a concise overview of Google My Business, a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. The service gives business owners more control of what appears in search results when someone searches a given business name. According to Google, businesses who verify their information with Google My Business are twice as likely to be considered reputable by consumers. The resource is an underrated but hugely powerful cyber resource that will instantly optimize the visibility and credibility of accountants in Google search results. Participants will walk away with a Google My Business toolkit that can be immediately applied to improve their online outreach and efficiency.

Topics Covered:

● What is Google My Business (GMB)

● Why Use GMB?

● How Accountants are Using GMB

● Getting Started on GMB

● Business Profile

● Website

● Marketing Kit

● General Tips on Writing Business Content for Google

● Google My Business Insights Study

Learning Objectives:

● Understand the purpose and benefits of using GMB

● Learn how accountants are using GMB

● Be able to create and manage a GMB account

● Understand the different components of a GMB business profile

● Be able to create and manage a GMB website

● Learn about the marketing kit and how to use it

● Understand the results of the Google My Business Insights Study

● Be able to access help and support options for GMB

Who Will Benefit/Target Audience:

This course is designed for accountants and tax professionals who want to understand and utilize Google My Business (GMB) to improve their customer engagement, identity management, and marketing services.