Social Media for Accountants

You’ve seen Facebook, Twitter, LinkedIn, YouTube and other social media in the headlines. But what’s in it for accountants? Does social media really offer anything of value to CPAs and other financial planners in their day-to-day operations? Absolutely! Practical and illuminating, this course cuts through all the hype and explains the basics of social media and how it can be used to boost your accounting career and practice. This course will provide participants with the knowledge and skills they need to use a range of social media applications and be more comfortable, confident and productive online.

Who Should Purchase
Practitioners at all levels who use the Internet (and who doesn’t?). The course is especially relevant for practitioners who are involved in client service, business development, recruitment or training (and who isn’t?). Social media is an exploding new channel for business and knowing how to tap and leverage this space is absolutely essential in today’s digital age, especially for knowledge leaders like CPAs. If you’re not familiar with at least the basics of social media, you’re missing a goldmine of vital and timely information and putting yourself and your organization at a competitive disadvantage.

Topics Covered

• What is Social Media and Why Accountants Should Care
• Facebook
• Twitter
• LinkedIn
• YouTube
• RSS
• Blogs
• Flickr
• Yelp
• Social Commerce
• Augmented Reality
• Crowdsourcing
• Location-based Social Networking
• Social Accountancy and Finance
• Social Education
• Social Manufacturing
• Niche Social Networks
• Podcasting
• Social Gaming
• Social Mashups
• Social Media Best Practices
• Social Media Gameplan for Accountants
• Top Ten social Media Takeaways for Accountants

Learning Objectives

• Understand s social media and how it’s revolutionizing the business world.
• Learn the pros, cons and usage basics of leading social media applications including Facebook, Twitter, LinkedIn, YouTube, RSS, blogs, Flickr, Yelp, social commerce, augmented reality, crowdsourcing, location-based social networking, social accountancy and finance, social education, social manufacturing, niche social networks, podcasting, social gaming and social mashups.
• Find out how PwC, Deloitte, Ernst & Young, KMPG and other accounting organizations are using social media for recruiting, professional development, marketing, customer engagement and more.
• How to develop a social media gameplan for your accounting practice.

Level
Basic

Field of Study
Specialized Knowledge and Applications

Program Prerequisites
None

Advance Preparation
None